BAM eBay Buyer Blog

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EBay Shares What Buyers Want for the Holidays

EBay Shares What Buyers Want for the Holidays




In an email to sellers, eBay is sharing what holiday buyers are on the hunt for now. Here are some of the highlights:

Electronics

In Electronics, some of the key trends are:

- The new MacBook Pro and MacBook Air launched on October 27. The new form factor and feature sets are expected to reinvigorate the sales of MacBooks.

-    Phone sales continue to outperform expectations with no signs of slowdown in older generation models.

-    Hot holiday items are expected to see sales increase early this year. Key items are VR, cell phones, 4K TVs, drones, laptops, and gaming consoles.

Some of the individual items under electronics included an Apple iPod Nano 16Gb 7th generation for $93.13; an unlocked Samsung Galaxy Note 5 for $574.26; and an Apple 27 inch iMac with Retina 5K Display for $1860.61.

Fashion & Beauty

In Fashion & Beauty, these types of items are hot:

-    Beauty gift sets in Fragrance, Skincare, and Makeup are trending as a value play for the holiday gifting season.
-    Shearling and faux-shearling boots and slippers are a big focus this holiday, especially with the new UGG Classic II release.
-    The athleisure trend continues to be the biggest driver in the men’s and women’s athletic apparel category.

Leggings seemed to be also particularly in demand, with three pairs listed in the trending items, including a pair of LuLaRoe leggings for $26.78.

Toys

In the ever-popular Toys category, eBay gives these tips:

-    With the release of Rogue One: A Star Wars Story quickly approaching on December 16, searches are on the rise for all things Star Wars.
-    Toys with tech are taking play to the next level this season by integrating tech and learning with fun: Think & Learn Code-a-Pillar, Love2Learn Elmo, Bloxels, and more.
-    Demand for LEGO on eBay is on the rise for the holiday season, including Technic, Star Wars, Friends, City, and Super Heroes.

One high-priced action figure listed is a Batman vs. Superman:DAWN of Justice armored 12" figure for $344.01. American Girl dolls often command high figures, and an American Girl Grace Opening Night Dress Pink Outfit GOTY Sandals Headband Tulle is commanding $133.60.

Meanwhile, what about holiday items? In the Home & Garden category, these tips are broken out:

Home & Garden

- This month, holiday is in full effect with the top 5 searched terms: Christmas, Christmas tree, star shower, Christmas lights, and ornaments.
-    Stocking stuffers continue to trend, especially decorative jar candles, oil diffuser gift sets, and Fitbit Charge 2.
-    This month is also all about cold-weather and winter readiness. In Home Improvement, space heaters, chainsaws, generators, and snow-blowers are in demand.

A Showers Red & Green Laser Light Show, as Seen on TV, is going for $24.99 - $39.99, and one of the Fitbits is going for $99.99.

In Lifestyle & Media:

-  D’Angelico Guitars announced the launch of its new electrical guitar strings, D’Angelico Electrozinc, combining modern innovation with classic original.
-    Serato teamed up with Roland to launch the DJ-808, an innovative DJ controller that works with Roland’s AIRA products and Serato’s DJ software.
-    Technavio’s research analysts expect the global luggage market to expand by a steady 6% from 2016–2020 as luggage continues to improve in comfort and style.

Samsonite suitcases are also in demand, with "Samsonite Suitcases Luggage Inova Spinner 28 Metallic Silver" going for $155.99.

In my experience, eBay is a great place to get unique and "old world" holiday ornaments you can't easily find in the stores, and of course there are decorations galore. If you are a seller, get out those holiday items now, from jewelry to Pere Noels and "old World" Santas; buyers love to purchase decorations in advance of the holidays and also to give as gifts.

What are you looking to buy online for the holiday season, and what do you look to buy on eBay vs. buying in the stores? Post a comment here!

EBay Tips on How Buyers Can Benefit This Holiday Season

EBay Tips on How Buyers Can Benefit This Holiday Season



In eBay's Holiday Selling Hub for sellers, buyers can read through the lines to get tips on how to benefit themselves this holiday season. Sellers are being prompted to offer great deals and selection, and other incentives. Here are a few ways you can benefit when doing your holiday shopping this season:

- Ask for a Better Price and Look for Markdowns.

EBay is encouraging sellers to create markdowns on prices and special promotions: "Research shows it's the items that include a promotional offer that tend to get the sale, so consider adding compelling offers to your listings via eBay Stores tools like Promotions Manager."  If you don't see a markdown, and the item has Best Offer, go ahead and make a fair offer.

- Free Shipping
Another thing eBay is pushing is free shipping. You should be able to find many items available with free shipping, though bear in mind sellers will often build that in to their base price.

- Expedited Shipping

Need it faster, especially as it gets close to Christmas? Go ahead and ask the seller if they offer expedited shipping. Depending on the item and its weight, you may be able to get it for little extra cost.

- Shop Early

Worried those holiday items won't be listed yet? EBay is pushing sellers to get all that holiday merchandise up now. Here are some interesting stats:

- 20% of U.S. internet users started their holiday shopping during the summer
- 40% of consumers planned to shop on Thanksgiving Day
So go ahead and buy those Christmas ornament gifts early and check those off your shopping list!

- Selection

EBay is also encouraging sellers to offer a wide selection. Don't see something in the color you want, or style? Try asking the seller if they can offer it...some sellers do custom orders. (Custom orders are also something Etsy is known for, so consider looking at that site for some unique gift ideas).

- Gift Wrap

Many sellers are willing to gift wrap an item. Don't see the option on the listing? You can still ask the seller if they are willing to gift wrap or a least include a special little bag or box for the item, such as jewelry.

So be sure and leverage all that sellers are being encouraged to offer this season.