PayPal OneTouch and Easier Ways to Pay this Fall
PayPal had already announced OneTouch, where you can activate a one-time login at their site, and stay logged in through your online session at various sites to pay with "just the click of a button." Now they are also helping to bring "Cardless Cash" to people at ATMs in some 70,000 locations via PayPal subsidiary Paydiant, and a partnership between FIS and Payment Alliance International. People will be able to use their mobile devices to get money at these ATMs without having to use their cards.
Apparently, OneTouch is growing rapidly. According to Arnold Goldberg, vice president of global merchant product and technology at PayPal, One Touch may have 36 million users by the end of this year. With OneTouch, once you log into PayPal for the first purchase, you can stay logged
in on that same device for up to six months. Subsequent purchases can be
made with just “one touch,” so you do not need to repeatedly log in to
your PayPal account.
Meanwhile, you may be seeing more payment options from smaller merchants when shopping, thanks to new integrations by PayPal, Amazon and Apple with ecommerce platforms that provide store-hosting solutions, according to this article in EcommerceBytes.
For me, it always made sense for merchants and platforms to provide the fastest checkout possible. Amazon's "one-click" checkout has been one of its advantages and one reason shopping on the site is so fast and convenient. And I also like to see merchants offering the most payment options possible, from PayPal to ApplePay to the Google Android payment system.
But is there such as thing as too many payment buttons? What payment service or services do you prefer? And will you be trying out PayPal OneTouch? Post a comment here!